How to use my Poptop stats to improve?

What are listing stats?

For each listing you create and publish on Poptop, you’ll have listings stats. These give you vital information on your listing. Information like how many people are seeing your listings in their searches, and how many of those people are clicking through to find out more. 

How to read your listing stats?

This is what your listing stats will look like:

You can filter your stats to view over 7 days, 30 days, 45 days and all time.

How to use your stats to improve your performance:

Getting impressions but no clicks?

That means your listing is being seen in the search catalogue by lots of people, but not many people are clicking through to find out more about your service. 

What can you do?

Take a look at your main listing photo and your listing title. How does it match up to your competitors? Are they more exciting? More intriguing? Does your listing truly stand out? Get a better photo in place, re-write your title, and monitor your progress to see if anything improves. 

Getting clicks but no shortlists?

That means your main photo and description are strong, but something in your listing isn’t working for clients. 

What can you do?

Have you got strong visuals that show your service in action? Do you have great descriptions that compel the client to book? Does your Q&A answer every question a client might have?

Getting shortlists that aren't converting to bookings?

That means clients love your listings, but something is stopping them from committing their money.

What can you do?

The biggest stumbling block at this stage is client communication. Once shortlisted, you can use Poptop’s inbuilt messenger service to start a conversation with the client. This can make all the difference in tipping the balance. Never leave a question unanswered or a message unread. Suppliers who answer their messages promptly and professionally secure upwards of 80% of their shortlists.